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Event Details

Getting media exposure for your business shouldn't be a mystery for any entrepreneur. Did you know since the pandemic started your opportunities for landed media interviews have expanded? That's because media interviews are happening virtually. So it doesn't matter what part of the country you live in, you can still pitch and land media interviews based in popular media markets like Vancouver, Calgary, Toronto, Ottawa or Halifax. The sky really is the limit for your BRAND & BUSINESS, so, let us help you get there!

Sandbox Centre, in partnership with XcelerateHER, is thrilled to have Jennifer Singh, speaker and CEO of She's Newsworthy Media, show you her signature process for helping dozens of women land media spots on popular Canadian shows like CP24 Breakfast, Cityline and Global News Morning. Using her insider expertise as a former reporter, Jennifer will provide insight on how your business can gain attention, success, and new opportunities utilizing popular media outlets. 

Topics covered in this live interactive webinar include: 

  • Why developing a media mindset is crucial to your success
  • The elements that make your business newsworthy
  • How to develop stories the media wants to cover
  • How to make media connections and develop genuine relationships
  • How to craft a pitch that will get you booked & the power of following up


Participants will have the opportunity to connect with Jennifer 1:1 for 20 minute to chat about their media goals and how to position their business to the media and who to pitch their newsworthy stories to (spots are limited and are on a first come basis)

Participants will also have access to a free media pitch template

WHEN: Thursday September 16, 2021 - 10:00 a.m. to 11:00 a.m.

WHERE: Virtual! Free workshop via Zoom

Who should participate?

Individuals who identify as women in business or entrepreneurship looking to advance the success of their business, have their voices amplified, learn how to strengthen their pitch, and more. Those who are interested in gaining insight on creating equal opportunities for women in the media and in business. 


About She's Newsworthy Media 

She's Newsworthy Media was founded in 2015 to help amplify the voices of women in the media because their expertise is underrepresented. The company is now Canada's go-to resource for women entrepreneurs who want to get massive exposure for their businesses on TV. The company has helped over 40 women entrepreneurs land media spots on the most popular Canadian TV shows including The Social, Cityline, CP24 Breakfast, Global News Morning and Your Morning.

Sep 16, 2021

10:00 AM - 11:00 AM (GMT-4)


  • Jennifer Singh (CEO of She's Newsworthy Media)

    Jennifer Singh

    CEO of She's Newsworthy Media

    Read Bio


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