Event Details

Introducing peer buzz sessions - a unique type of social learning. What happens here? The sharing of knowledge and challenges across many different industries open up opportunities for connection, collaboration, and new ways of thinking.

Join Sandbox Centre and come together for an interactive peer learning buzz session that dives into a little thing we like to call KYC - KNOW YOUR CUSTOMER (ideal vs target). Time is one of the most valuable assets we can give ourselves. So, why waste time and money needed to sell your product or service to people who aren't great potential customers?  The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be. John Arruda, Client Success Manager of Central Ontario Broadcasting, will lead the discussion on the following topics so you can work in tandem with your sales team to create better outcomes for your business:

  • Occupy the mind of your customer
  • Persona development
  • Importance of practicing empathy and deep understanding
  • Enhance/Modify your service to service your ideal customer 

Key Takeaways include: 

  • How to ask the right questions to determine the fit
  • Follow your customer through your funnel to support your sales team
  • Aligning your marketing efforts to attract the ideal customer 

Peer Buzz Champion Facilitator: John Arruda, Client Success Manager, Central Ontario Broadcasting

Date: Thursday February 16, 2022 

Time: 3:00 p.m. to 4:00 p.m., in person at Sandbox Centre!

Who should join? Calling all Marketing Leaders and Practitioners, Marketing Consultants, Digital MarketersSocial Media Coordinators, Copywriters, Media Buyers, Promotions, Sales professionals who value the 'in-tandem' relationship with their marketing team, Advertising Professionals, Graphic Designers, or roles within a company who directly support/inform the marketing function. Who else should attend? Business leaders interested in uncovering new ideas and solutions that can move the needle for their company.  

Register Now!

- Free participation included for SBX Members -


  • John Arruda (Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360)

    John Arruda

    Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360


    John Arruda is a radio and marketing professional with 31 years’ experience. As a Client Success Manager with Central Ontario Broadcasting, John works with clients to develop and execute creative advertising campaigns on Kool FM, Rock 95 and Barrie 360

    John was Creative Director at Boom 97.3 in Toronto for two years and at Corus Radio Barrie/Collingwood for 18 years. He has taught broadcast copywriting at Georgian College. He mixes stadium audio for the Toronto Blue Jays at Rogers Centre, serves on the board of the Barrie Film Festival and volunteers with MacLaren Art Centre and United Way Simcoe/Muskoka.

    John is curious by nature. By asking great questions, he seeks to uncover the rich stories that live within each client’s brand. Then he crafts strategy and messages to connect with hundreds of thousands of potential customers in Barrie and surrounding regions.

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Peer Buzz Session Member Ticket
Member Price Complimentary
Peer Buzz Session Public Ticket
Standard Price CAD $59.99


Sandbox Centre

24 Maple Ave 2ND FLOOR
Barrie, Ontario, Canada

If you have any questions please contact Sandbox Centre

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