Event Details

Introducing peer buzz sessions - a unique type of social learning. What happens here? The sharing of knowledge and challenges across many different industries open up opportunities for connection, collaboration, and new ways of thinking.

Join Sandbox Centre and come together for an interactive peer learning buzz session that discusses Marketing Planning During A Downturn. A recession is in talks for 2023, and naturally, budget cuts or areas to remain agile for your business instantly pop to the top of mind when the R word gets thrown around. What usually comes to mind first during those cuts? Marketing and advertising. Let's not get ahead of ourselves! John Arruda, Client Success Manager of Central Ontario Broadcasting, will lead the discussion on the following topics so you can find the value and feel confident to lean on marketing tactics and strategies during a time of uncertainty:

  • Capture market share - position yourself now for when things turn around
  • Sectors that thrive in a recession (how to be recession-proof)
  • How consumer buying habits and priorities change
  • B2B specific strategies
  • What kind of messages breakthrough 
  • Finding the right mix

Key Takeaways include: 

  • Best practices for marketing and advertising during a downturn
  • Understanding how to plan ahead and remain agile for your 2023 marketing roadmap
  • Identify what messaging your business can use to breakthrough times of uncertainty 

Peer Buzz Champion Facilitator: John Arruda, Client Success Manager, Central Ontario Broadcasting

Date: Thursday December 1, 2022 

Time: 3:00 p.m. to 4:00 p.m., in person at Sandbox Centre!

Who should join? Calling all Marketing Leaders and Practitioners, Marketing Consultants, Digital MarketersSocial Media Coordinators, Copywriters, Media Buyers, Promotions, Advertising Professionals, Graphic Designers, Sales professionals, or roles within a company who directly support/inform the marketing function. Who else should attend? Business leaders interested in uncovering new ideas and solutions that can move the needle for their company.  

Register Now!

- Free participation included for SBX Members -


  • John Arruda (Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360)

    John Arruda

    Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360


    John Arruda is a radio and marketing professional with 31 years’ experience. As a Client Success Manager with Central Ontario Broadcasting, John works with clients to develop and execute creative advertising campaigns on Kool FM, Rock 95 and Barrie 360

    John was Creative Director at Boom 97.3 in Toronto for two years and at Corus Radio Barrie/Collingwood for 18 years. He has taught broadcast copywriting at Georgian College. He mixes stadium audio for the Toronto Blue Jays at Rogers Centre, serves on the board of the Barrie Film Festival and volunteers with MacLaren Art Centre and United Way Simcoe/Muskoka.

    John is curious by nature. By asking great questions, he seeks to uncover the rich stories that live within each client’s brand. Then he crafts strategy and messages to connect with hundreds of thousands of potential customers in Barrie and surrounding regions.

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Peer Buzz Session Member Ticket
Member Price Complimentary
Peer Buzz Session Public Ticket
Standard Price C$99


Sandbox Centre

24 Maple Ave 2ND FLOOR
Barrie, Ontario, Canada

If you have any questions please contact Sandbox Centre

Contact Organizer

+1 7055036600

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