Event Details

Introducing peer buzz sessions - a unique type of social learning. What happens here? The sharing of knowledge and challenges across many different industries open up opportunities for connection, collaboration, and new ways of thinking.

Join Sandbox Centre and come together for an interactive peer learning buzz session that discusses how to effectively build your brand voice through compelling storytelling. John Arruda, Client Success Manager of Central Ontario Broadcasting, will lead the discussion on the following topics:

  • Define/Personify your brand
  • What kind of connection should you create
  • Finding/Crafting the right story
  • Language of storytelling

Key Takeaways include: 

  • Understanding the value behind storytelling for your brand
  • Key elements you can use to craft the perfect story
  • New ideas and perspectives to create connections for your brand

Peer Buzz Champion Facilitator: John Arruda, Client Success Manager, Central Ontario Broadcasting

Date: Thursday October 6, 2022 

Time: 3:00 p.m. to 4:00 p.m., in person at Sandbox Centre!

Who should join? Calling all Marketing Leaders and Practitioners, Marketing Consultants, Digital MarketersSocial Media Coordinators, Copywriters, Media Buyers, Promotions, Advertising Professionals, Graphic Designers, etc.

Register Now!

- Free participation included for SBX Members -


  • John Arruda (Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360)

    John Arruda

    Client Success Manager at Central Ontario Broadcasting - Kool FM - Rock 95 - Barrie 360


    John Arruda is a radio and marketing professional with 31 years’ experience. As a Client Success Manager with Central Ontario Broadcasting, John works with clients to develop and execute creative advertising campaigns on Kool FM, Rock 95 and Barrie 360

    John was Creative Director at Boom 97.3 in Toronto for two years and at Corus Radio Barrie/Collingwood for 18 years. He has taught broadcast copywriting at Georgian College. He mixes stadium audio for the Toronto Blue Jays at Rogers Centre, serves on the board of the Barrie Film Festival and volunteers with MacLaren Art Centre and United Way Simcoe/Muskoka.

    John is curious by nature. By asking great questions, he seeks to uncover the rich stories that live within each client’s brand. Then he crafts strategy and messages to connect with hundreds of thousands of potential customers in Barrie and surrounding regions.

    view more


Peer Buzz Session Member Ticket
Member Price Free
Peer Buzz Session Public Ticket
Standard Price C$99


Sandbox Centre

24 Maple Ave 2ND FLOOR
Barrie, Ontario, Canada

If you have any questions please contact Sandbox Centre

Contact Organizer

+1 7055036600

Show on map


Discover and connect with other attendees.