Jeff brings more than 20 years of diverse executive financial and operations experience acquired in the public, financial services, health care, environmental services and e-commerce sectors. Jeff is a CFA with strong operational business expertise, having worked in both entrepreneurial and corporate environments, including 3 start-ups. He has worked with owner/operators, private equity sponsors and publicly-owned organizations.

Jeff has held senior positions such as Chief Financial Officer, Chief Strategy Officer and Senior Director of Operations in companies such as Comcare Health Services, Quantum Murray, CarePartners and Paramed Inc.- the Home Health care division of Extendicare Inc. He has several years’ experience in business start-up and financing, restructuring and turnarounds, M&A, corporate governance, financial reporting & controls, budgeting, legal and contracts, ERP implementations, risk management, IT and human resources management.

Jeff’s hands-on, collaborative approach delivers strong results for business owners and their financial partners in both public and private company settings. His track record of success and delivering value spans launch, steady state, turnaround, pre- and post-acquisition, and growth phases of organizations.

Greg Norris owns and operates Liquid Capital Advisors Corp, located in Newmarket. Greg provides Ontario business owners with a variety of financing tools to help them more productively grow their business when the bank says ‘NO,’ without having to give up equity.

Greg understands when a business owner is in a cash crunch situation it can be hard on business partner(s), employees, vendors, their families and themselves. Greg is dedicated to providing owners with the money they need to run their business and reduce unproductive stress so they can sleep at night.

Throughout his career, Greg has developed his business acumen and possesses the strong traits necessary to help business owners reduce their financial stress while growing their business. An excellent listener, Greg focuses on fully understanding the issues of every client to match them with the best possible solution for their business challenges. He pairs this with a “get it done” attitude and bottom-line thinking to quickly and efficiently improve the financial situation of his clients so they can sleep at night.