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Event Details
Are you ready to invest in new ideas that could help your business capture more market value?
We understand that it's tough for small and midsize enterprises with lean operations to allocate scarce resources to research and development (R&D). So, we've turned to an alternative approach.
Sandbox Centre, in partnership with New Territory, invites you to join us for an experiential program where your customer-facing employees will learn to uncover, explore, and explain new business opportunities before the competition recognizes them.
No formal R&D process? No problem. Your sales and customer facing employees will leave this program with the skills and supporting resources they need to act as your new R&D team by empathizing with customers, analyzing meaningful information, and discerning how your business can capitalize on market changes.
Still not convinced? According to the Conference Board of Canada, Canada gets a "D" and ranks 15th out of 16 peer countries when it comes to research and development (R&D) spending. Hopefully we're not the first to tell you that the risks associated with staying the same outweigh the risks of spending on research and innovation.
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What is covered?
1. Noticing (Learn to Empathize): How to leverage day-to-day customer interactions to identify early signals of market change, trends relevant to your business and customer pain points.
2. Inquiring (Learn to Analyze): How to ask good questions to make sense of change and trends.
3. Forecasting (Learn to Capitalize):How to imagine future scenarios (outcomes) for your business by creating and implementing new solutions, services and/or sales tactics to capitalize on change and trends.
4. Framing (Learn to Visualize): How a front-line employee can communicate effectively with an audience of decision-makers and compel them to seize new opportunities by telling a good story.
UPCOMING DATES & INVESTMENT
This program will be offered in a hybrid learning format:
- Session 1: Thursday June 2nd, 2:00pm to 4:00pm (in-person AT SANDBOX CENTRE)
- Session 2: Thursday June 9th, 2:00pm to 3:00pm (online)
- Session 3: Thursday June 16th, 2:00pm to 3:00pm (online)
- Session 4: Thursday June 23rd, 2:00pm to 3:00pm (online)
- Session 5: Thursday June 30th, 2:00pm to 4:00pm (in-person AT SANDBOX CENTRE)
Investment
- Program Price: $1000.00+ tax for up to 2 representatives of your company to participate
- Already a Sandbox Member? Free to participate
SECURE YOUR SPOT NOW!
WHO SHOULD JOIN? Customer-facing employees (sales, customer service) of small businesses with fewer than 20 total employees and no formal research and development or innovation process/department.
- IN-PERSON SESSIONS WILL BE HELD AT SANDBOX CENTRE - 24 MAPLE AVENUE, BARRIE, Second floor of the Barrie Bus Terminal.
- Unique zoom meeting link for online sessions to be provided upon registration via calendar invitation for each participant. To ensure all dates are accounted for when registered, please insert each session date into your chosen calendar platform with the accompanied link sent out.
Jun 2 - 30, 2022 (EDT)
Speakers
Stephanie Ruth Grimbly
Executive Director of New Territory Research
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Tickets
- Public Ticket
Price inclusive of up to two employees, leaders, managers, etc.
- CAD $1,000
- SBX Member Ticket - Group of 2
Price inclusive of up to two employees, leaders, managers, etc.
- Member Price Complimentary
- SBX Member Ticket - Individual
Price inclusive of up to two employees, leaders, managers, etc.
- Member Price Complimentary
Sponsors and Partners
Organizer
In Partnership With
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